the future is female, 1974

Labyris Books was the first feminist bookstore in NYC. It was owned by Jane Lurie and Marizel Rios, fresh from their experiences at the takeover of the 5th Street Women's building. The slogan of the store was "the future is female" and in 1974 they asked me, Liza Cowan, to make this button for them. At the time, I was running a feminist button business, White Mare Buttons. It's hard to believe that I still have a bunch of these left...but I do. They are great, don't you think? And the slogan is just as fresh today as it was in 1974.

I have a limited quantity of mint-condition, vintage buttons available  at my online store. 
www.smallequals.com

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